Version 1 of #4632

Here’s a specific example of a working cure for addiction to sugar soda. Apparently, many people struggle with that.

Picture a man who likes the taste of soda but dislikes its fattening effects. (Sugar sodas are high in calories.) And let’s say the conflict between these two preferences is entrenched because his wife doesn’t want him to drink soda (for health reasons, say), and she chastises him, so he hides it from her and can’t talk about it openly, which makes error correction harder. In addition, he was made fun of as a kid for being overweight, so he feels awful whenever he thinks about dieting and can’t deal with the problem effectively. Such conditions are a breeding ground for entrenchment.

The solution in this case is to switch from regular sugar soda to the corresponding diet-soda equivalent. Like switching from Coke to Diet Coke or Coke Zero. It tastes virtually the same and has no calories. So now both parts of him get what they want. :)