This takes me back to my startup days in Berlin. It was common knowledge among founders that anyone overly worried about telling people about their great idea because someone might ‘steal’ it was a newbie founder. It’s almost always a mistake not to tell people, for several reaasons:

1. Your idea probably isn’t new anyway. Somebody has probably already tried it before you and realized why it doesn’t work.
2. If you don’t share your idea, you don’t get any critical feedback. You’ll make more mistakes. It will be harder to launch it.
3. Most people don’t care. They have their own problems. They’re not looking to copy ideas.

Tik Tok came up with reels and then Instagram copied the feature. Arguably, Instagram does it better now. Imagine the founder of Tik Tok getting angry with Zuckerberg and trying to shame him online. That would be ridiculous.

People get angry because they hope to control more than they actually can. Ideas spread; we can’t control people’s speech. One can’t expect secrecy from people who didn’t agree to secrecy. If it’s important, like industry secrets or product launches, one should make people sign NDAs. If something is truly secret, the only person you should tell is your lawyer. Aside from that, sharing generously and openly is more profitable for you 99% of the time anyway.

This takes me back to my startup days in Berlin. It was common knowledge among founders that anyone overly worried about telling people about their great idea because someone might ‘steal’ it was a newbie founder. It’s almost always a mistake not to tell people, for several reaasons:

1. Your idea probably isn’t new anyway. Somebody has probably already tried it before you and realized why it doesn’t work.
2. If you don’t share your idea, you don’t get any critical feedback. You’ll make more mistakes. It will be harder to launch it.
3. Most people don’t care. They have their own problems. They’re not looking to copy ideas.

Tik Tok did reels and then Instagram copied the feature. Arguably, Instagram does it better now. Imagine the founder of Tik Tok getting angry with Zuckerberg and trying to shame him online. That would be ridiculous.

As Ben points out, reels go all the way back to Vine! Which corroborates point 1 above: the idea probably isn’t new. And your customers don’t care either way. They only care that your product solves their problems better than the competitors’ products.

People get angry because they hope to control more than they actually can. Ideas spread; we can’t control people’s speech. One can’t expect secrecy from people who didn’t agree to secrecy. If it’s important, like industry secrets or product launches, one should make people sign NDAs. If something is truly secret, the only person you should tell is your lawyer. Aside from that, sharing generously and openly is more profitable for you 99% of the time anyway.